MEXCAL
2026
Brand Identity
Art Direction
Overview
A modern Mexican restaurant and bar located in Melrose Park, IL. They are set to open later in 2026, serving hand-crafted cocktails and dining in a vibrant lounge atmosphere.
Objective
The main objective was to create a logo and brand identity that feels modern and elegant. Working under the company For Life Signs, The client wanted to use an agave plant, the main ingredient in creating mezcal liqour. We went through several iterations and after settling on a logo design that accomplished the client’s goals, I went on to help create the design of the exterior of the restaurant.
Deliverables
Logo design, Brand Identity, Exterior Design
Software Used:
Adobe Illustrator, Adobe Photoshop, Flexisign
Mockup of the final logo on the side of the buildingMockup of the front of the buildingMockuo of the back of the building Video of exterior
Design Process
Iterations of logos using Adobe Illustrator