Sofia Mejia
Art + Design
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TEA & TEA
2022-2024


Brand Identity
Art Direction

Overview  

Tea & Tea is a protein milk tea company aiming to create a dairy-free, healthy alterative to the popular drink: boba milk tea. The concept first began in 2019 when college roomates Johann and Mihn, while sipping on their favorite indulgence, bubble tea, noticed the excessive amounts of sugar, calories, and dairy that it contained - making it unavailable to many lactose-intolerant people. This caused  them to embark on a mission to craft a ready-to-drink milk tea that was low in sugar, high in protein, and plant-based. 

Objective

I first came onto the team in 2022 during their research and development phase. My first objective was to create a comprehensive brand identity spanning logo design, typography, color palette,  imagery, and brand ethos. The second objective was to create a distinct packaging design that encompassed the company’s image and goals. I later when on to aid in website design, social media content, slide decks, and maketing materials. 

Deliverables 

Logo design, Brand Identity, Website Design, Social Media Content, Packaging Design, Slide Decks, Marketing Design (Email Advertisments, Kickstarter, Signage) 

Software Used: 

Adobe Illustrator, Photoshop, InDesign, Figma, Canva, Procreate

Additional:
Squarespace, Kickstarter, Mailchimp, Google analytics 



Final Tea & Tea logo
Final packaging design 
Website design (landing page concept)
Product webpage design and product photography
Email marketing concepts (feauting alternative and new drink flavors packaging design)

Kickstarter campaign 
Socia media- Instagram page, posts, and introductory company post





© Sofia Mejia 2025


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