Art + Design
TEA & TEA
2022-2024
Brand Identity
Art Direction
Overview
Tea & Tea is a protein milk tea company aiming to create a dairy-free, healthy alterative to the popular drink: boba milk tea. The concept first began in 2019 when college roomates Johann and Mihn,
while sipping on their favorite indulgence, bubble tea, noticed the excessive amounts of sugar, calories, and dairy that
it contained - making it unavailable to many lactose-intolerant people.
This caused them to
embark on a mission to craft a ready-to-drink milk tea that was low in sugar, high in protein, and plant-based.
Objective
I first came onto the team in 2022 during their research and development phase. My first objective was to create a comprehensive brand identity spanning logo design, typography, color palette, imagery, and brand ethos. The second objective was to create a distinct packaging design that encompassed the company’s image and goals. I later when on to aid in website design, social media content, slide decks, and maketing materials. Deliverables
Logo design, Brand Identity, Website Design, Social Media Content, Packaging Design, Slide Decks, Marketing Design (Email Advertisments, Kickstarter, Signage) Software Used:
Adobe Illustrator, Photoshop, InDesign, Figma, Canva, ProcreateAdditional:
Squarespace, Kickstarter, Mailchimp, Google analytics
Final Tea & Tea logo
Final packaging design
Website design (landing page concept)
Product webpage design and product photography
Kickstarter campaign