Art + Design
THE PENNY SHOP
2021
Brand IdentityArt Direction
Social Media Marketing
Overview
Named after the park it’s located next to, Penny Park, The Penny shop is a corner neighborhood store. It sells a variety of items targeted towards families and children.Objective
The main objective was to create an inviting and friendly, but simple brand identity that would appeal to the target audience of families and children. I then went on to work the website design, and created print deliverables such as business cards, coupons, and marketing materials. Lastly, I worked with a marketing associate to create designs for their social media pages. I also aided in product photography and interior design. Deliverables
Logo design, Brand Identity, Website Design, Social Media Content, Print Design (business cards, other marketing materials) , Product Photography, Interior DesignSoftware Used:
Adobe Illustrator, Photoshop, InDesign, Figma, Canva, ProcreateAdditional:
Squarespace, Social Media, Google analytics, Digital Camera