Sofia Mejia
Art + Design
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THE PENNY SHOP

2021

Brand Identity
Art Direction
Social Media Marketing
 

Overview 

Named after the park it’s located next to, Penny Park, The Penny shop is a corner neighborhood store. It sells a variety of items targeted towards families and children. 

Objective

The main objective was to create an inviting and friendly, but simple brand identity that would appeal to the target audience of families and children. I then went on to work the website design, and created print deliverables such as business cards, coupons, and marketing materials. Lastly, I worked with a marketing associate to create designs for their social media pages. I also aided in product photography and interior design. 


Deliverables 

Logo design, Brand Identity, Website Design, Social Media Content, Print Design (business cards, other marketing materials) , Product Photography, Interior Design

Software Used: 

Adobe Illustrator, Photoshop, InDesign, Figma, Canva, Procreate

Additional:
Squarespace, Social Media, Google analytics, Digital Camera
Social media - Instagram feed






© Sofia Mejia 2025


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